浩天教育致力于打造优质Essay代写、Assignment代写机构,「新客首单立减5%」长期有效!

HotEssay论文网 - 范文案例 - Essay代写范文 - 英国Essay范文-营销组合
Essay代写范文

英国Essay范文-营销组合

来源:原创 发布日期:2020-12-13 17:01  阅读: 作者:HotEssay
文章导读:下面为大家整理一篇优秀的 英国essay范文 --Marketing mix, Essay代写 描述正如卡伦.比米什说的那样,市场营销组合是企业市场营销战略的一个重要营销工具之一。市场营销组合是营销计划...

  下面为大家整理一篇优秀的英国essay范文--Marketing mix,Essay代写描述正如卡伦.比米什说的那样,市场营销组合是企业市场营销战略的一个重要营销工具之一。市场营销组合是营销计划中最有益的和最有战术性的一部分,这些给市场营销人员提供了一个很好的机遇来跟进他们的目标。每个因素的数量可能会根据不同的营销计划的要求而改变,最初的营销组合包括4 p(产品、价格、地点和促销)。但这些因素只有在有限的时间内,并且业务已经转换,客户也已经意识到最新的三种因素(人员、流程和物证)被添加和混合。(营销组合)

英国Essay范文
英国Essay范文

  Product--产品

  从产品的三个层次上来讲,一般来说这一术语指的是一个物理服务或给顾客提供产品,这个元素的营销组合需要研究潜在市场的需求来提供产品,满足他们的需求,使他们的生活变得方便。(柯蒂斯,2007)。每一个产品和服务为客户提供3种级别的产品。核心产品是无形产品(功能和安全)。实际产品的好处是使它的价值得以体现。增值服务是指增强(保修、配件和服务)产品,是一种抽象的概念。

  Individual Elements Of The Extended Marketing Mix

  扩展的个人营销要素

  As said by Karen Beamish(2005)the term Marketing Mix is one of the most important marketing tools.The components of the marketing mix are the most useful and tactical part of a marketing plan.These provide a very good level of assistance for a marketing person in following up their objectives.The quantity of each element may vary according to the requirements of the marketing plan.Initially the marketing mix consisted of 4Ps(Product,Price,Place,and Promotion)but these elements were sufficient only for a limited period and when the transformation of business and customer were realized then 3 new service elements(People,Process and Physical Evidence)were added to the mix.(Marketing Mix)

  正如Karen Beamish(2005)所说,营销组合是最重要的营销之一工具营销组合的组成部分是市场营销中最有用和最具战术性的部分计划。这些为市场营销人员提供非常好的协助目标每个元素的数量可能根据市场营销要求计划。最初营销组合由4P(产品、价格、地点和促销)组成,但这些要素仅在有限的时间内足够,当实现业务和客户的转变时,又在组合中添加了3个新的服务要素(人员、流程和实物证据)

  Product:

  From Three Levels of Product In general the term product refers to a physical service or product provided to the customer.This element of marketing mix needs research on the requirements of the potential market to provide a product that fulfils their needs and makes their life easy.(Curtis,2007)Every product and service offers 3 levels of product to the customer.The CORE(functionality and safety)product is the intangible product.It is the benefit of the ACTUAL product that makes it worth.The AUGMENTED(warranty,accessories and services)product is the other abstract part of the product which may consist of some value added services.

  Price:

  As discussed in pricing Strategies pricing is of utter importance in the mixture of marketing mix.It is the only element that generates revenue for the business.The pricing strategies may vary at times based on many factors like the nature of the product,condition of market,current position of the organization in the market.(Curtis,2007)These strategies are implemented in the pricing gap i.e.the difference between the cost of the product or service and the customer’s value.The cost of its product must be generated in the sales by any organization otherwise it would not be able to survive the market.A product can’t be sold if it is priced more than its value for the consumer.(Pricing Strategies)

  Place:

  According to Kotler(2003)the third P in the marketing mix is the place where the product of an organization is going to be sold.More specifically place means the channel,how the product or service of a company can be taken from the manufacturer’s end to the consumer’s end.The cannels can be of many kinds like agents,retailers,internet,overseas distributers,and direct marketing.(Place,distribution,channel,or intermediary)

  Promotion:

  Kotler(2003)considers that promotion means all the tactics and ways used by marketers to tell about the product or service of the company.Promotion refers to the marketing communication used for spreading information about the company and its product and service.(Curtis,2007)Promotion doesn’t mean to communicate only about the product but to spread word about the benefits of the product and services of the company.The promotion element of the marketing mix also includes the cost of the media and advertising.Promotion and advertising need to be innovative as sooner or later each plan stops working.Promotion activities of a product should change after a specific interval of time in order to keep them working.(Promotion)

  People:

  The element people of the extended marketing mix include each and every stakeholder of the organization.Customer,employee,manager,and everyone involved with the product or service.If a company wants an edge over its competitors then the staff recruited by the organization must be well trained in interpersonal skills,aptitude,and the knowledge of the service or the product they are going to provide to the customer.Companies interact with consumers through their employees and the attitude of the employees is the root of building perceptions about the company in customers mind.(Service Marketing Mix/Extended Marketing Mix)

  Process:

  Process refers to the system and process of methods that are helpful in providing the service or product to the customer.This element includes the reconstructing of all the other elements of the marketing mix.All the other ingredients of the marketing mix need new processes to be introduced.(Marketing Mix)

  Physical Evidences:

  (Three Levels of Product)This element of marketing mix describes the tangible part of a product or service of a company.Based on these physical evidences a consumer makes judgments about the company and its product or service.Many industries like tourism and parcels mix this element majorly in the marketing mix.(Marketing Mix)

  Development of Products to Sustain Competitive Advantage

  Graeme Drummond,(2005)consider that In modern marketing it is a fact that,if the company wishes to maintain a worthy level of presence and appreciation against its competitors and their offered services and products,a product must enjoy one or more major sustainable competitive advantages.According to Curtis(2007)Sustainable competitive advantage is a key point of corporate strategies.It means being in harmony with not only the consumer’s needs but also with the competitive market,new tools and technologies etc.A product must be developed as a response to the customers needs and requirements and research and developments in the field are also required.As competitors are always likely to imitate a successful competitor so a company must always strive for the betterment of the service and product it offers to the consumer.(Curtis,2007)(Three Levels of Product)

本文关键词:Essay代写 想了解更多关于Essay代写的文章请点击:Essay代写

特别声明:本站文章内容来源于本站原创以及网络整理,旨在帮助留学生学会如何写留学作业论文以顺利完成学业之目的,部分留学论文作业格式范文及内容仅供参考学习之用。如本站文章和转稿涉及版权等问题,请作者及时联系本站,我站将在第一时间予以删除。
本文标题: 英国Essay范文-营销组合       本文地址:http://www.toutiaoliuxue.com/case/essay/277.html
相关资讯
范文案例
相关评论
说点什么吧
  • 全部评论(0
    还没有评论,快来抢沙发吧!
X微信二维码

截屏,微信识别二维码

微信号:hotessay1

(点击微信号复制,添加好友)

微信号已复制,请打开微信添加好友!