Essay代写范文-手机产业研究

　　给大伙推荐一篇优秀的Essay代写范文。

Essay代写

　　It is indisputable that mobile phones,especially smart phones,with their advanced technology and humanized experience,have become one of the daily necessities of most people.Huge demand demands an increase in supply.Thus,the market competition of mobile phone industry is very fierce.This study will identify the major players in this field and their market share.In addition,this paper also analyzes their competition pattern and the influence of public policy.

　　According to the data of IDC and international data company[1](April 27,2017),the mobile phone shipment volume in the first quarter of 2017 has reached 347.4 million,which is expected to continue to grow.Although the mobile phone market value is huge,there are hundreds of mobile phone brands,but the industry's top three have occupied half of the market.Samsung,apple and Huawei had market share of 22.8%,14.9%and 9.8%respectively in the first quarter of 2017.Although they have achieved great success,their competitive strategies are different.

　　As for apple,since the launch of the iPhone 4,it is almost the world's most famous smartphone brand,jobs's personal charm is unparalleled.Riera pointed out that Apple adopted the differentiation strategy[2](September 29,2016).On the basis of technology research and product design,iPhone has established a distinct brand image and enhanced the user-friendly experience.There is no doubt that technology plays an important role in the mobile phone industry.But the direction of R&D is also important.Obviously,Apple has put a lot of effort into developing this technology,which can help improve the user experience,rather than the lack of practical value of high etching.For example,apple came up with the idea that when you make a phone call,the screen will be turned off.It can save energy and reduce misoperation,because your face can touch the touch screen to make mobile applications run.The idea was easy to implement and practical until Apple came up with it.

　　Choe pointed out that Samsung's product line covers the whole market[3].Unlike apple,which has only a few product lines aiming at the high-end market,Samsung's mobile phones are everywhere.In other words,Samsung offers different products with different prices from low to high.In this way,Samsung will be able to meet the needs of different consumers and maintain its largest market share for a long time.The implementation of this strategy makes Samsung face challenges from apple in the high-end market,as well as challenges from local brands from different countries in China,such as oppo and vivo.In the high-end market,Samsung's efforts are similar to Apple's.It taps into advanced technology and fascinating design.However,it does not emphasize user experience or user-friendly design as apple does,but emphasizes its technological level.In the low-end market,Samsung tries to achieve high cost performance to meet market demand.

　　As far as Huawei is concerned,it is an emerging mobile phone brand that can compete with Samsung and apple.According to IDC's report,Huawei's total mobile phone shipments increased by 21.7%over last year.The Chinese market is an important part of the global smartphone market.The development of the Chinese market has made great contributions to Huawei's success.Based on the Chinese market,Huawei has launched its own special products for business people.It is this niche market that apple and Samsung have yet to realize.The pursuit of smart phones by businessmen can help lubricate work and balance daily life and work.In addition,they focus on cost performance.Huawei has deep technology accumulation in communication equipment,and its technology can be applied to mobile phones.Therefore,technological transformation helps Huawei reduce R&D costs and achieve high cost performance in the high-end market.In addition,Huawei has introduced its products to European and American markets to realize its global strategy.

　　Like most industries,political factors can have a big impact on companies.In the mobile phone industry,protectionist policies with different names may prevent a brand from entering the market.Taking the Indian market as an example,because the Indian government is worried about the national information security,the Indian government requires an investigation into China's electronic products and requires Chinese smartphone manufacturers to implement the Indian government's rectification proposals.Needless to say,this will have a negative impact on China's mobile phone brands.